# Juliano Ferrari — Creative Director

> Creative Director with 20+ years across design, content, CRM, technology and AI. I turn the craft of creative teams into scalable digital production for brands such as Santander, Microsoft and Vivo.

I turn the craft of creative teams into scalable digital production.

Creative Director with more than 20 years at the intersection of design, content, CRM, technology and martech. For the past decade I have led multidisciplinary teams and built creative operations designed to scale — without losing the idea, the detail or the quality along the way.

My path runs through Cadastra, Tech and Soul and Hogarth Worldwide (WPP Production). At Cadastra I helped structure the creative department; at Hogarth I worked at global scale, integrating craft, technology and agile production models. Most recently I led a creative squad dedicated to Santander, focused on Adobe Experience Manager, CRM, personalised content and digital assets at scale.

Today my work centres on scalable digital production, content operations, creative automation, design systems and AI applied to creativity — a hybrid practice that connects creative, marketing and technology to keep operations efficient and always on.

Brands I have worked with include Santander, Microsoft, BMW, Coca-Cola, Pfizer, Bayer, Banco Safra, C6 Bank, Vivo and B3.

Great work comes from repertoire, clear direction and teams with diverse technical and cultural backgrounds. As a leader, my role is to help each person sharpen their own creative process within a structured, human and collaborative method.

## THE DIGITAL FACTORY

I am the founder of Amplia, an independent digital production company that brings together strategy, creativity, and technology to develop tailored solutions for brands across all industries. Amplia works with a curated network of skilled, experienced professionals, assembling teams tailored to each project and committed to delivering results that exceed expectations. Its services include creative direction, design, content, digital production, creative automation, and artificial intelligence, combining strategic thinking, flexibility, and excellence in execution.

Website: https://amplia.cc

## Pages

- [Home](https://www.julianoferrari.com.br/): about, showcase, selected works, featured skills and articles
- [Selected works](https://www.julianoferrari.com.br/works): every portfolio project
- [Articles](https://www.julianoferrari.com.br/articles): writing on design, technology and AI
- [Versão em português](https://www.julianoferrari.com.br/pt): the whole site in Brazilian Portuguese (same paths under /pt)

## Works

- [Microsoft – Think Data. Update Earth](https://www.julianoferrari.com.br/works/microsoft-think-data-update-earth) (Microsoft, Creativity): Data, nature and one of Europe’s most iconic monuments: the campaign that introduced Microsoft Azure to the German market, with projection mapping on the Brandenburg Gate.
- [Gillette – Legendary Razor](https://www.julianoferrari.com.br/works/gillette-aparelho-lendario) (Gillette, Artwork): A visual concept built on type: glowing, metallic 3D lettering that turns the idea of “indestructible” into a titanium razor campaign.
- [Vivo Easy – Performance](https://www.julianoferrari.com.br/works/vivo-easy-performance) (Vivo, Digital & Web, 2017): A family of key visuals for Brazil’s first mobile plan with its own app and credit card billing — creative variety for performance without losing brand consistency.
- [Casa Muttoni](https://www.julianoferrari.com.br/works/casa-muttoni) (Casa Muttoni, Branding): Logo and social media visual language for a family restaurant in Gramado, Brazil, known for pasta, roast chicken and wine — from brand mark to feed.
- [C6 Bank – Cards](https://www.julianoferrari.com.br/works/c6-bank-cartoes) (C6 Bank, Artwork): Conceptual artwork featuring C6 Bank’s cards, created as a versatile asset library for CRM, performance and brand communication across channels.
- [Lighthouse of Secrets](https://www.julianoferrari.com.br/works/farol-de-segredos) (13th Mercosul Biennial, Creativity, 2022): Anonymous messages turned into Morse code and beamed into the sky over Porto Alegre: website, system and visual identity for Carlos Nader’s work at the 13th Mercosul Biennial.
- [Microsoft Azure – Data Modernization](https://www.julianoferrari.com.br/works/ms-azure-data-modernization) (Microsoft, Digital & Web, 2021): Key visual and media masters for the Microsoft Azure campaign in Germany, built around three stories: Data Silos, Data Strategy and Hybrid Solutions.
- [B Club – New Season](https://www.julianoferrari.com.br/works/b-club-nova-temporada) (B Club, Artwork): An artistic graphic concept to open the new season of B Club, an electronic music venue inside the BierSite brewery complex in Carazinho, Brazil.
- [Club Casa Branca – Reopening](https://www.julianoferrari.com.br/works/club-casa-branca-reabertura) (Club Casa Branca, Artwork, 2010): Abstract, deconstructivist artwork for the reopening night of Club Casa Branca in Passo Fundo, Brazil, in 2010 — well outside the visual norms of the time.
- [Sky 12 Hours](https://www.julianoferrari.com.br/works/sky-12-horas) (Skytronic, Visual ID, 2017): Visual identity for Sky 12 Hours, Skytronic’s electronic music marathon that drew around 4,000 people per edition to the BierSite complex in southern Brazil.
- [C6 Fest 2023 – Concepts](https://www.julianoferrari.com.br/works/c6-fest-2023-conceitos) (C6 Fest, Creativity, 2023): Static and animated concepts for C6 Fest, inspired by the festival’s venues and by the music of artists such as Kraftwerk, Underworld and Caetano Veloso.
- [Gauchita y Navarrito](https://www.julianoferrari.com.br/works/gauchita-y-navarrito) (Gauchita y Navarrito, Branding): Brand and label for a 100% organic extra virgin olive oil, made by hand in the countryside outside Barcelona.
- [Listen](https://www.julianoferrari.com.br/works/listen) (Listen, Artwork): A visual identity with fashion DNA for Listen, a series of electronic music events in Santa Maria, Ijuí and Cruz Alta, southern Brazil.
- [Area – Deepstep](https://www.julianoferrari.com.br/works/area-deepstep) (Area, Visual ID): A modern, conceptual identity for Area, a multicultural event that brought electronic music to the public squares of Passo Fundo, Brazil.
- [B3 InvestCam](https://www.julianoferrari.com.br/works/b3-investcam) (B3, App): Point your camera at a logo and see the company’s stock data: an iOS app prototype with AI recognition for companies listed on B3, the Brazilian stock exchange.
- [Club Casa Branca – Decripitude](https://www.julianoferrari.com.br/works/club-casa-branca-decriptude) (Club Casa Branca, Artwork, 2010): A graphic collection loosely inspired by data decryption — rocks, fragments and textures that became Club Casa Branca’s communication in 2010.
- [CNA – Trial Class](https://www.julianoferrari.com.br/works/cna-aula-experimental) (CNA, Digital & Web): Key visual and roll-out for CNA’s performance campaign to attract new students in regions where the brand was still little known.
- [Dub Factory](https://www.julianoferrari.com.br/works/dub-factory) (Dub Factory, Artwork): From a gathering among friends to parties with a diverse crowd: the visual identity of Dub Factory in Passo Fundo, Brazil, built around refined music curation.
- [B Club – Special Edition](https://www.julianoferrari.com.br/works/b-club-especial) (B Club, Artwork): Graphic material for a special edition of B Club, a nightclub inside the BierSite complex in Carazinho, Brazil.
- [Fabricio Peçanha – Promo Mix](https://www.julianoferrari.com.br/works/fabricio-pecanha-promo-mix) (Fabricio Peçanha, Artwork): Artwork for the promotional mixtape of DJ and producer Fabricio Peçanha, one of the big names in Brazilian electronic music — from cover to CD insert.
- [Club Casa Branca – Website](https://www.julianoferrari.com.br/works/club-casa-branca-website) (Club Casa Branca, Digital & Web, 2008): A site that changed shape with every click: Club Casa Branca’s Flash website, launched in 2008, became a visual identity and made it onto the club’s façade.
- [Hogarth – Autism Awareness Month](https://www.julianoferrari.com.br/works/hogarth-autism-awareness-month) (Hogarth, Artwork): Key visual and bilingual pieces for Hogarth’s internal autism awareness initiative — internal communication with the same care as a campaign.
- [CNA – Social Media Visual ID](https://www.julianoferrari.com.br/works/cna-visual-id-smm) (CNA, Branding, 2024): A visual guide with rules and technical specs to keep CNA’s social channels consistent — part of structuring the brand’s content in 2024 and 2025.
- [Cyrela Skyline – Digital media](https://www.julianoferrari.com.br/works/cyrela-skyline) (Cyrela, Digital & Web): Carousels and banners for a high-end Cyrela development in Porto Alegre, with separate message lines for investors and for home buyers.
- [Join Us](https://www.julianoferrari.com.br/works/join-us) (Join Us, Artwork): Daytime parties surrounded by nature: the graphic project for Join Us, an event that brought a new format to the Passo Fundo scene in Brazil.
- [MBI – Awareness campaign](https://www.julianoferrari.com.br/works/mbi-campanha) (The Medulloblastoma Initiative, Digital & Web): A digital campaign run in the United States for the crowdfunding of The Medulloblastoma Initiative, which funds research into a rare childhood cancer.
- [Safra – Graphic assets](https://www.julianoferrari.com.br/works/safra-assets-graficos) (Banco Safra, Artwork): Conceptual images to supply Safra’s digital media pieces, with compositions dedicated to themes such as online shopping and travel.
- [Full Ticket](https://www.julianoferrari.com.br/works/full-ticket) (Full Ticket, App): From naming to design system: a prototype hybrid platform (iOS, Android and web) for ticket sales and event access control.
- [Ligga Gamer](https://www.julianoferrari.com.br/works/ligga-gamer) (Ligga, Digital & Web): A mobile-first landing page to bring Ligga, an internet provider in Paraná, Brazil, closer to a demanding audience: technically savvy gamers.
- [Club Casa Branca – 9 Years](https://www.julianoferrari.com.br/works/club-casa-branca-9-anos) (Club Casa Branca, Artwork): Pieces for Club Casa Branca’s 9th anniversary, paying tribute to Florian Schneider, one of the original members of Kraftwerk.
- [Vivo TV – Open Signal: Game of Thrones](https://www.julianoferrari.com.br/works/vivo-tv-sinal-aberto) (Vivo, Digital & Web, 2017): Winter came to the banners: interactive performance pieces for Vivo TV’s Game of Thrones season 7 promotion, with animated snow in HTML5.
- [My Brokers – Logo](https://www.julianoferrari.com.br/works/my-brokers-logotipo) (My Brokers, Branding): Logo and identity manual for a group of high-end real estate consultants in Porto Alegre, Brazil: credibility for a volatile market.
- [Novo Mundo – Flashmob](https://www.julianoferrari.com.br/works/novomundo-flashmob) (Novo Mundo, Digital & Web): A digital flashmob with an avatar creator to unveil Novo Mundo’s new identity — design and development in partnership with Ana Couto.
- [Nuit 77](https://www.julianoferrari.com.br/works/nuit-77) (Nuit 77, Artwork): Visual identity for Nuit 77, a BierSite complex project with D-Agency, the DJ agency of São Paulo’s D-Edge club.
- [Vivo Fibra – Performance](https://www.julianoferrari.com.br/works/vivo-fibra-performance) (Vivo, Digital & Web): Data-driven creative: interactive HTML5 alternatives to optimise Vivo Fibra’s online conversion funnel in programmatic media.
- [Octo Delivery – Logo](https://www.julianoferrari.com.br/works/octo-logotipo) (Octo Delivery, Branding): A brand for a motorcycle courier cooperative: an identity made for the street, applied to uniforms, delivery bags and stationery.
- [Paquetá – Carnival](https://www.julianoferrari.com.br/works/paqueta-calcados-carnaval) (Paquetá, Digital & Web, 2020): An Instagram filter and animated stickers for Paquetá’s Carnival 2020: the promotion’s free gift became an experience on social media.
- [Real Time E-Commerce – Website](https://www.julianoferrari.com.br/works/real-time-e-commerce-website) (Cadastra, Digital & Web, 2017): A single page, straight to the point: the launch website for Real Time E-Commerce, Cadastra’s dashboard platform for online stores.
- [Lojas Colombo – E-commerce Lettering](https://www.julianoferrari.com.br/works/lojas-colombo-letterings-e-commerce) (Lojas Colombo, Branding): Flat-style promotional lettering for Lojas Colombo’s e-commerce, at a time when the style was only just emerging as a trend.
- [Share – Black Friday 2023](https://www.julianoferrari.com.br/works/share-black-friday-2023) (Escola Share, Digital & Web, 2023): A complete Black Friday 2023 landing page for Share, a communication and marketing school in Porto Alegre, with a countdown and automatic switchover.
- [Stella Artois presents B Club](https://www.julianoferrari.com.br/works/stella-artois-apresenta-b-club) (Stella Artois, Digital & Web, 2017): Retro organic shapes and Japanese-inspired watercolour for the opening of B Club, sponsored by Stella Artois.
- [The Medulloblastoma Initiative](https://www.julianoferrari.com.br/works/the-medulloblastoma-initiative) (The Medulloblastoma Initiative, Visual ID, 2021): Brand, identity, bilingual website and printed report for the initiative that has raised more than US$6 million for childhood cancer research.
- [Urbana – Marechal Floriano](https://www.julianoferrari.com.br/works/urbana-marechal-floriano) (Urbana, Artwork): Graphic material for the Marechal Floriano edition of Urbana, a travelling event in Passo Fundo, Brazil, with exhibitors, crafts, art and DJs.
- [Lojas Colombo – Ragamuffin Revolution](https://www.julianoferrari.com.br/works/lojas-colombo-revolucao-farroupilha) (Lojas Colombo, Creativity): An illustrated infographic featuring the key figures of the Ragamuffin Revolution — cultural content delivered as an email campaign.
- [Urbana – Occupation](https://www.julianoferrari.com.br/works/urbana-ocupacao) (Urbana, Artwork): Logo and posts for an edition of Urbana in Passo Fundo, Brazil: a Sunday afternoon of local crafts, artists and DJs.

## Articles

- [Did Apple Intelligence flop?](https://www.julianoferrari.com.br/articles/a-apple-intelligence-flopou) (2025-02-18): Lots of marketing, little delivery: what works and what disappoints in the debut of Apple Intelligence, Apple’s bet in the AI race.
- [Our right to digital privacy](https://www.julianoferrari.com.br/articles/nosso-direito-a-privacidade-digital) (2025-02-07): Eerily accurate ads, data collected on and off the platforms and a data protection law that can’t keep up: what is at stake with our digital privacy.
- [Artificial intelligence and our data](https://www.julianoferrari.com.br/articles/a-inteligencia-artificial-e-os-nossos-dados) (2025-02-06): DeepSeek’s arrival shook American dominance in AI and reopened an old question: where is our data — and who has it?
- [5 graphic design tips to make your brand more engaging](https://www.julianoferrari.com.br/articles/5-dicas-de-design-grafico-para-a-sua-marca) (2024-11-12): Consistency, responsiveness, colour and type, interactivity and personalisation: five design practices that help brands win attention in a world saturated with stimuli.
- [Why SEO still decides who gets found](https://www.julianoferrari.com.br/articles/a-importancia-do-seo) (2024-11-12): A beautiful website is not enough to be found. Speed, content, mobile experience and continuous optimisation still decide who shows up at the top of search results.
- [AI and graphic design: what changes (and what doesn’t)](https://www.julianoferrari.com.br/articles/impacto-da-ia-no-design-grafico) (2024-10-25): Artificial intelligence already automates much of design’s technical work. The question is not whether it will replace designers, but how it redefines the role of the people who create.

## Contact

- Email: contato@julianoferrari.com.br
- Location: são paulo - sp - brazil (GMT -3)
- LinkedIn: https://www.linkedin.com/in/julianoferrari/
- Instagram: https://www.instagram.com/julianoferrari/
- TikTok: https://www.tiktok.com/@ferrarijf
- Spotify: https://open.spotify.com/user/12147973326
- Behance: https://www.behance.net/julianob072

## Optional

- [Full text of every project and article](https://www.julianoferrari.com.br/llms-full.txt)