craft at scale — juliano ferrari, creative director

I turn the craft of creative teams into scalable digital production.

Creative Director with more than 20 years at the intersection of design, content, CRM, technology and martech. For the past decade I have led multidisciplinary teams and built creative operations designed to scale — without losing the idea, the detail or the quality along the way.

My path runs through Cadastra, Tech and Soul and Hogarth Worldwide (WPP Production). At Cadastra I helped structure the creative department; at Hogarth I worked at global scale, integrating craft, technology and agile production models. Most recently I led a creative squad dedicated to Santander, focused on Adobe Experience Manager, CRM, personalised content and digital assets at scale.

Today my work centres on scalable digital production, content operations, creative automation, design systems and AI applied to creativity — a hybrid practice that connects creative, marketing and technology to keep operations efficient and always on.

Brands I have worked with include Santander, Microsoft, BMW, Coca-Cola, Pfizer, Bayer, Banco Safra, C6 Bank, Vivo and B3.

Great work comes from repertoire, clear direction and teams with diverse technical and cultural backgrounds. As a leader, my role is to help each person sharpen their own creative process within a structured, human and collaborative method.