Artwork
Dub Factory
From a gathering among friends to parties with a diverse crowd: the visual identity of Dub Factory in Passo Fundo, Brazil, built around refined music curation.
The project
Dub Factory began as a gathering among friends in Passo Fundo, in the north of Rio Grande do Sul, and grew into electronic music parties with a very diverse crowd and established local artists on the line-up.
The identity
The visual identity set out to convey sophisticated, tasteful music curation. The process went through several logo studies before arriving at a language applied across every touchpoint of the event.
- Logo studies and versions
- Main flyer
- Instagram stories
- SoundCloud covers
- Social media posts
