Digital & Web
Novo Mundo – Flashmob
A digital flashmob with an avatar creator to unveil Novo Mundo’s new identity — design and development in partnership with Ana Couto.
The activation
To unveil its new visual identity, Novo Mundo, a retail giant in Brazil’s Centre-West, staged a digital flashmob: people created their own avatars with elements of the new brand and took part in the launch.
What I did
In partnership with Ana Couto, I designed and built the activation’s landing page, bringing together the main graphic assets of the new brand. The avatar creator was programmed in jQuery and HTML5.
