Digital & Web
Paquetá – Carnival
An Instagram filter and animated stickers for Paquetá’s Carnival 2020: the promotion’s free gift became an experience on social media.
The promotion
Paquetá, a multi-brand store chain from Rio Grande do Sul, ran a promotion for Carnival 2020 — the last edition before the pandemic — giving customers a decoration kit for the celebrations.
The idea
Instead of just announcing the gift, we took the kit to social media. We created an Instagram filter that let people try the gift on virtually, plus a series of animated stickers for stories.
Deliverables
- Instagram filter
- Animated stickers (GIFs)
