Vivo Fibra – Performance

Context

Vivo, part of the Telefónica group, needed distinctive creative to work the online conversion funnel for Vivo Fibra, one of the carrier’s main products, second only to mobile.

The solution

I developed several creative routes with interactive features, all animated in HTML5, so the carrier could invest in more dynamic digital media and raise the product’s conversion rate.

Creative and media together

The pieces followed the programmatic media strategy: the best-performing creative received more investment. Performance varied by time of day and audience segment, which called for a wide range of variations. The pieces shown here ran with segmentation across the whole country.