Branding
CNA – Social Media Visual ID
A visual guide with rules and technical specs to keep CNA’s social channels consistent — part of structuring the brand’s content in 2024 and 2025.
The problem
With many hands producing content, social channels quickly lose consistency. CNA needed a system that would guarantee a recognisable identity in every piece.
The solution
I created a visual guide with technical specifications and application rules for the brand’s social channels. The guide was part of a broader content and social ID plan between 2024 and 2025, and was influenced by CNA’s brand campaign.
In practice, the guide became the production baseline: many of the pieces published on the channels started from it.
