Digital & Web
Cyrela Skyline – Digital media
Carousels and banners for a high-end Cyrela development in Porto Alegre, with separate message lines for investors and for home buyers.
Context
Design of the graphic pieces supporting the digital media strategy for a high-end Cyrela residential development in Porto Alegre, Brazil.
The strategy
The media plan targeted different audiences with different messages, so the creative had to follow the same logic. I produced carousels and banners in two lines, each with its own arguments and frame sequence:
- Pieces for investors
- Pieces for the general public
