Visual ID
Area – Deepstep
A modern, conceptual identity for Area, a multicultural event that brought electronic music to the public squares of Passo Fundo, Brazil.
The event
Area was a multicultural event dedicated to the local art scene of Passo Fundo, in southern Brazil. Held in the city’s squares, it brought audiences closer to electronic music in open public spaces.
The identity
The project called for a modern, conceptual visual identity that would work both in urban space and on social media. The concept was applied to the poster, vertical and horizontal flyers and promotional artwork for the Deepstep edition.
